“Web appeal” of today is “curb appeal” of yesterday. High quality, appealing pictures are worth more than a thousand words-they can make the difference between a buyer requesting a showing or not. The photograph is almost always the first thing that a buyer notices in an ad.
According to a survey by the National Association of Realtors, 80% of the people across the country who purchased a new home last year used the Internet while researching their purchase. These buyers rated photographs as the single most useful tool in their search.